Aekō

FEATURED AT AIGA SLC 100 SHOW

a visual reflection of Aesthetic illusion

A conceptual brand that visually echoes the illusions one struggles with during the art or design process.

The prompt was to design four cohesive packages for a self-created brand. The result was Aekō, a conceptual brand focused on selling art supplies.

The project explored the challenge of balancing originality with inspiration. Early creative efforts are often hindered by the pressure to produce completely original ideas.

Over time, one’s perspective shifts to acknowledge the value of drawing inspiration from the work of others. This evolution allows for a more open and constructive creative process.